Tesla | Global Autopilot Launch

Tesla Autopilot

Tesla Autopilot

Tesla Autopilot

Scope: Tesla's Autopilot technology revolutionizes people's commute by reducing stress and fatigue, allowing the car to handle the monotony and drudgery of congested driving safely. Our role was to explain the technology while addressing misconceptions and skepticisms with its performance.

Direction: Our focus was clear, no fluff, just facts. Consumers needed to have a clear idea of what the Autopilot can and can't do, and there was no room for interpretation.

Result: Tesla leveraged the video on its home page along with its social platforms amassing 250,000 views in 24 hours. Global media outlets CNN, BBC, Wired, The Verge reported on the video as well using it numerous times to discuss the technology.

Scope: Tesla's Autopilot technology revolutionizes people's commute by reducing stress and fatigue, allowing the car to handle the monotony and drudgery of congested driving safely. Our role was to explain the technology while addressing misconceptions and skepticisms with its performance.

Direction: Our focus was clear, no fluff, just facts. Consumers needed to have a clear idea of what the Autopilot can and can't do, and there was no room for interpretation.

Result: Tesla leveraged the video on its home page along with its social platforms amassing 250,000 views in 24 hours. Global media outlets CNN, BBC, Wired, The Verge reported on the video as well using it numerous times to discuss the technology.

Scope: Tesla's Autopilot technology revolutionizes people's commute by reducing stress and fatigue, allowing the car to handle the monotony and drudgery of congested driving safely. Our role was to explain the technology while addressing misconceptions and skepticisms with its performance.

Direction: Our focus was clear, no fluff, just facts. Consumers needed to have a clear idea of what the Autopilot can and can't do, and there was no room for interpretation.

Result: Tesla leveraged the video on its home page along with its social platforms amassing 250,000 views in 24 hours. Global media outlets CNN, BBC, Wired, The Verge reported on the video as well using it numerous times to discuss the technology.

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If Tesla made a Super Bowl ad, this would be it

The Verge

Arri Mini mounted on a Power Pod
Arri Mini mounted on a Power Pod
20151129-IMG_6465
Behind the scenes on the Tesla Autopilot video.
20151129-IMG_6133

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© 2020 George Briggs Media Inc
 

© 2020 George Briggs Media Inc