Scope: A global leader in education, McGill wanted to reaffirm what sets its MBA program apart to attract students from around the world.

Direction: It's usually more meaningful to receive praise than to say it yourself. To convey Desautel's achievements and world-class education, we interviewed alumni, students and faculty on their experience with the program and its impact on their lives.

Scope: As a global leader in the education space, McGill needs no introduction. Although that may be true, it was important for McGill to convey to applicants and acceptees of their MBA program at Desautels what made their program stand apart from everyone else. 

Direction: The validity of one's accomplishments are typically more meaningful coming from someone other one's self. What better way to convey Desautels achievements and world-class education than to interview alumni, students and faculty on their experience with the program and how it's impacted their lives.

Scope: A global leader in education, McGill wanted to reaffirm what sets its MBA program apart to attract students from around the world.

Direction: It's usually more meaningful to receive praise than to say it yourself. To convey Desautel's achievements and world-class education, we interviewed alumni, students and faculty on their experience with the program and its impact on their lives.