Scope: As a global leader in the education space, McGill needs no introduction. Although that may be true, it was important for McGill to convey to applicants and acceptees of their MBA program at Desautels what made their program stand apart from everyone else.
Direction: The validity of one's accomplishments are typically more meaningful coming from someone other one's self. What better way to convey Desautels achievements and world-class education than to interview alumni, students and faculty on their experience with the program and how it's impacted their lives.
Client: McGill University
Project Date: 2015