Scope: Apple Music asked if JJ Wilde would be willing to share the tragic story that led to her hit, Mercy. To go along with the promotion of the track and story, some visuals were requested as well.

Direction: To capture the story behind Mercy, we worked with JJ Wilde to develop a narrative told across a few mini music videos that would convey the emotions and trama behind the song. These vignettes were shared across social media, as an integrated campaign between Apple Music, Black Box, and JJ Wilde.

Scope: Apple Music asked if JJ Wilde would be willing to share the tragic story that led to her hit, Mercy. To go along with the promotion of the track and story, some visuals were requested as well.

Direction: To capture the story behind Mercy, we worked with JJ Wilde to develop a narrative told across a few mini music videos that would convey the emotions and trama behind the song. These vignettes were shared across social media, as an integrated campaign between Apple Music, Black Box, and JJ Wilde.

Scope: Apple Music asked if JJ Wilde would be willing to share the tragic story that led to her hit, Mercy. To go along with the promotion of the track and story, some visuals were requested as well.

Direction: To capture the story behind Mercy, we worked with JJ Wilde to develop a narrative told across a few mini music videos that would convey the emotions and trama behind the song. These vignettes were shared across social media, as an integrated campaign between Apple Music, Black Box, and JJ Wilde.