Scope: Nicoya has enabled scientists across various fields to obtain high-quality data that was once only reserved for those with exorbitant budgets. The OpenSPR, a publication-quality instrument, is a fraction of the price of the legacy options available, allowing world-class scientists to advance the human condition through their research. It was our responsibility to convey the endless possibilities with their product.
Direction: As the OpenSPR democratizes data for scientists, we wanted them to imagine the endless research possibilities that would now accessible. Given Nicoya's product is so technical and may be misconstrued, we correlated real-world applications with the instruments features and benefits to help scientists visualize the opportunity.
Client: Nicoya Life
Project Date: 2015
Category: Pharma, Tech