Tesla Autopilot

Tesla Autopilot

Tesla Autopilot

Tesla Autopilot

Scope: Tesla's Autopilot technology revolutionizes people's commute by reducing stress and fatigue, allowing the car to handle the monotony and drudgery of congested driving safely. Our role was to explain the technology while addressing misconceptions and skepticisms with its performance.

Direction: Our focus was clear, no fluff, just facts. Consumers needed to have a clear idea of what the Autopilot can and can't do, and there was no room for interpretation.

Result: Tesla leveraged the video on its home page along with its social platforms amassing 250,000 views in 24 hours. Global media outlets CNN, BBC, Wired, The Verge reported on the video as well using it numerous times to discuss the technology.

Scope: We were tasked to show how Tesla’s Autopilot technology will revolutionize people's commute. Reducing stress and fatigue, allowing the car to handle the monotony and drudgery of highway driving all while ensuring the experience is safer than a human-operated vehicle. The secondary purpose was to reduce doubts and misconceptions about the technology.

Direction: With an entire world's attention on Tesla’s every move, it can sometimes be challenging to control the message to consumers, all while debunking any misnomers that can be stirred up. Our direction was clear, with no fluff, just the facts. With the amount of free press that Tesla receives, it was important to ensure that consumers had a clear idea of what the Autopilot can and can’t do.

Result: The simple and elegant solution was a tremendous success. The Autopilot video lived on Tesla's website for 6 months, as well as launched on youtube for social media use. The campaign was picked up on various global media outlets such as CNN, BBC, Wired. Though hard to calculate the true reach of the program given the organic PR reach we achieved, the video hit a quarter million views in the first 24 hours.

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If Tesla made a Super Bowl ad, this would be it

The Verge

Client: Tesla

Client: Tesla

Client: Tesla

Client: Tesla

Client: Tesla

Project Date: 2016

Date: 2016

Project Date: 2016

Project Date: 2016

Category: Automotive

Category: Automotive

Arri Mini mounted on a Power Pod
Arri Mini mounted on a Power Pod
20151129-IMG_6465
Behind the scenes on the Tesla Autopilot video.
20151129-IMG_6133

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© 2020 George Briggs Media Inc
 

© 2020 George Briggs Media Inc