Scope: Tesla's Autopilot technology revolutionizes people's commute by reducing stress and fatigue, allowing the car to handle the monotony and drudgery of congested driving safely. Our role was to explain the technology while addressing misconceptions and skepticisms with its performance.

Direction: Our focus was clear, no fluff, just facts. Consumers needed to have a clear idea of what the Autopilot can and can't do, and there was no room for interpretation.

Result: Tesla leveraged the video on its home page along with its social platforms amassing 250,000 views in 24 hours. Global media outlets CNN, BBC, Wired, The Verge reported on the video as well using it numerous times to discuss the technology.

Scope: Tesla's Autopilot technology revolutionizes people's commute by reducing stress and fatigue, allowing the car to handle the monotony and drudgery of congested driving safely. Our role was to explain the technology while addressing misconceptions and skepticisms with its performance.

Direction: Our focus was clear, no fluff, just facts. Consumers needed to have a clear idea of what the Autopilot can and can't do, and there was no room for interpretation.

Result: Tesla leveraged the video on its home page along with its social platforms amassing 250,000 views in 24 hours. Global media outlets CNN, BBC, Wired, The Verge reported on the video as well using it numerous times to discuss the technology.

Scope: Tesla's Autopilot technology revolutionizes people's commute by reducing stress and fatigue, allowing the car to handle the monotony and drudgery of congested driving safely. Our role was to explain the technology while addressing misconceptions and skepticisms with its performance.

Direction: Our focus was clear, no fluff, just facts. Consumers needed to have a clear idea of what the Autopilot can and can't do, and there was no room for interpretation.

Result: Tesla leveraged the video on its home page along with its social platforms amassing 250,000 views in 24 hours. Global media outlets CNN, BBC, Wired, The Verge reported on the video as well using it numerous times to discuss the technology.